5 Reasons Why Search Engine Optimisation is like Horse Racing

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[neerav]

I wrote this to try and explain SEO to my most common SEO client (Male - Small business owner)

What do you think? Please tell me if it makes sense to you and if there any parts I should rewrite

http://www.bhatt.id.au/blog/5-reasons-why-seo-is-like-horse-racing/

[Evan]

Looks great to me.

[mattpacker]

Just forwarded your article over to my boss, saves me continually telling him what SEO is and what he's paying me for..

[goatlady]

Heh, that's awesome. I will be referring people to that for sure

[seosydneyblog]

That is great! very good analogy that I will use in next client meetings

[neerav]

That is great! very good analogy that I will use in next client meetings

thanks guys :-)

I wrote it because I constantly found myself having to explain what SEO is and I thought the horse racing analogy would be useful since Australians are a nation of gamblers

[kathiemt]

Great analogy but 'nation of gamblers?'.    mmm I obviously belong to a minority group

[neerav]

Great analogy but 'nation of gamblers?'.    mmm I obviously belong to a minority group

i'm in the minority as well, but we're completely outnumbered. According to http://news.bbc.co.uk/1/hi/world/asia-pacific/6313083.stm

It is the world record of which Australia is least proud: More than 80% of its adult population gambles, the highest rate on the planet.

[kathiemt]

Great analogy but 'nation of gamblers?'.    mmm I obviously belong to a minority group

i'm in the minority as well, but we're completely outnumbered. According to http://news.bbc.co.uk/1/hi/world/asia-pacific/6313083.stm

It is the world record of which Australia is least proud: More than 80% of its adult population gambles, the highest rate on the planet.

How do they get stats like that?  I mean no-one we know or hang around with gambles at all, including lotto tickets or anything (my parents would be the only people I know personally who buys a x-lotto ticket).  And we have quite a wide circle of friends and contacts.  We - meaning my husband and me, plus our grown daughters.

[scotty]

How do they get stats like that?  I mean no-one we know or hang around with gambles at all, including lotto tickets or anything (my parents would be the only people I know personally who buys a x-lotto ticket).  And we have quite a wide circle of friends and contacts.  We - meaning my husband and me, plus our grown daughters.

They probably just count the number of people participating in Melbourne Cup office sweep or footy tipping.

I actually don't even participate in the office sweep. Waste of money and nothing good comes out from gambling IMHO, but then people just think you are anti-social...

[Lani]

I'm in the minority as well. Where's the fun in handing over my money for nothing? I seriously don't get it.  It's totally illogical.

[goatlady]

I'm in the minority as well. Where's the fun in handing over my money for nothing? I seriously don't get it.  It's totally illogical.

I'm not a big gambler, but I think it's fun. I used to go to the trots quite often with some friends, have dinner, some drinks, watch the bands, watch the horses and put the odd $1 bet on. I once won around $2000 in one hit (a lucky pick that cost me $3 to place). It's a big thrill when you do win, but some people take it too far.