Juggling Multiple Blogs
From time to time I get asked how I manage multiple blogs. “I have trouble keeping up with one blog, how DO you do it?” is a common question. I will admit that I am currently in a phase of life where I do have more time than some to devote to blogging. There are however a few things I put in place that help me to keep multiple blogs under control (at least some of the time
).
Be Clear WHY You Are Starting a New Blog
Two blogs are NOT twice the fun of one blog if your only reason for starting a new blog is the fact that you love blogging.
In fact, multiple blogs can suck they fun right out of blogging if you’re not careful.
Usually the “why” has to do with a new niche. Consider whether this is likely to be a “passing phase” before you go out and get all enthusiastic about starting a new blog.
Have a Clear Understanding of What Each Blog Is About
I started blogging with a personal blog and no idea what a niche blog even was. The beauty of personal blogs is that you can write on anything and everything. This was fine until I found that I was wanting to post multiple posts a day. Instead of subjecting my readers to a constant barrage of posts, I decided to start niche blogs in particular areas I was passionate about and give my readers a choice as to whether they wanted to read regular posts from me on these topics.
Each of my individual blogs has it’s own purpose and subject matter. I try not to overlap these blog topics too much.
I guess you could say that having multiple blogs is my way of organising my content. If I want to post about my garden, I’ll do so on my gardening blog. If I want to post something relevant to blogging, I’ll post it on my blog about blogging. If it doesn’t fit anywhere else, chances are it’s a perfect candidate for my personal blog.
Start One New Blog at a Time
The formation stages of a new blog are very exciting. Everything is fresh and new and you just want to spend lots of time with your new baby. This baby stage is also the stage that demands the most on your time.
Starting several new blogs at once is likely to leave you feeling overwhelmed and under appreciated. Instead, make sure you only have one blog in the “baby” stage at any one time.
This also gives you time to adjust to an extra blog and get a feel for whether you can keep up with the extra workload before even considering adding another one.
You Don’t Have to Post Every Day
I post to my personal blog pretty much every day (with the exception of Sundays which I consider “optional” when it comes to posting). Changing to a commitment of posting every day worked really well for my blogging and I believe has made a difference to my traffic levels as well as helping me keep a flow of post ideas coming.
BUT.
I don’t post to all of my blogs EVERY day. In fact, my other 3 blogs get posted on 2-4 times a week.
So most week’s I’m averaging around 13-15 posts. That might sound like a lot to some of you but daily posting to 4 blogs would take me up to 28 posts a week which is a LOT more than 13-15.
Have a Clear Idea of Your Priorities
One of the dangers of multiple blogs is that nothing ever gets done properly and you run the risk of all of the blogs falling in a heap.
To try and avoid this trap, I have a clear order of priority in my own mind in terms of my blogs.
Lightening Online (my personal blog) always takes first priority.
Lightening’s Blogworld takes second priority.
My other two blogs are much smaller and I post to them as I feel the urge (although I do try to maintain a 2 post minimum most weeks).
I do it this way so that no matter what happens, my main blog doesn’t suffer as a result of my addiction to blog collecting.
Conclusion
Having multiple blogs CAN be a lot of fun and is one way of ensuring you don’t overload your readers with too many posts. It is also a good way of organising your interests into more specific niche topics. That can be good for both search engine optimisation AND attracting readers with a common interest in what you’re blogging about.
If you’re a blogging addict like me, it can also be a fun way to experiment with different blogging platforms and/or various themes and layouts.
There are many reasons why multiple blogs can be the way to go for some bloggers.
That doesn’t mean they’re the way to go for ALL bloggers.
What about you? Do you write multiple blogs or are you in the “one blog is more than enough for me” camp? Do you have any handy hints for others on ways to cope with juggling multiple blogs?

