Comments on: Online Advertising 101

By: Andy

Andy — Sat, 22 Mar 2008 22:41:42 +0000

Thanks great information and a good reality check for those that think that having a blog will automatically mean thousands of dollars of passive revenue

By: Riayn

Riayn — Fri, 21 Mar 2008 04:39:25 +0000

Scott: You are very right about blogs having a high bounce rate. For private advertising and some affiliate programs they might pay on an eCPM basis. My post only contained very general information about online advertising as I am not involved in affiliate programs or selling private ads on my blog. My job involves online advertising sold to major publishers like Yahoo where they buy ads on a pure CPM basis and not on eCPM which is a really good deal for these publishers.

By: Scott Y.

Scott Y. — Thu, 20 Mar 2008 14:01:27 +0000

Most blogs don’t stick and have a bounce rate of over 70% — most people land on an informative page, grab then content, and then never navigate to another page. Therefore CPM ads are actually pretty bad in comparison with CPC ads, when its eCPM is calculated…

By: Riayn

Riayn — Fri, 14 Mar 2008 23:45:30 +0000

Jadenblu - I just knew my maths was wrong, but the number I kept coming out with was 100 which just looked way too big to me. Obviously my pathetic maths ability is even more pathetic than I realise.

By: Kelley

Kelley — Fri, 14 Mar 2008 10:44:36 +0000

Fabulous post. thanks for the info Riayn, makes it more clear.

By: jadenblu

jadenblu — Fri, 14 Mar 2008 02:38:22 +0000

Just want to make a correction to your sample figures, a CTR of 0.05% on 2,000 impressions would only be 1 click, not 100. But otherwise, a good post.