While some polybloggers begin with one niche blog and go on to create more, many people, including me, begin polyblogging when they find their first blog just doesn’t have room for everything they want to talk about. Its a way to compartmentalise our knowledge and interests to make them both manageable and coherent and there are some obvious benefits.
- Having the space to explore different subjects in depth.
- Having specific purposes and working toward more specific goals.
- Creating more targeted content and meeting the audience’s needs and expectations.
- Creating sites with more keyword density and gaining more traffic.
But maintaining more than one blog isn’t easy. It multiplies all of the regular blogging tasks and while our blogs might become more focussed, our own focus gets divided.
It’s a juggling act, and it requires a whole new set of skills.
Photo by jayniebell
Some people already have those skills but I imagine there are a few like me in the process of launching their second or third blog who are on a steep learning curve.
I managed my first blog single-mindedly; with dedication, not discipline. With multiple blogs, dedication is still fundamental, but discipline is crucial. These are few things I’ve learned about discipline so far. The hard way.
Be brutally honest with yourself about the choices you have to make.
We all have a limited amount of time. For most bloggers, blogging doesn’t pay the bills. When creating another blog, you need to know how much time it will require, how much time you have to invest in it and where you’re going to make the cut if those two numbers don’t match. Because these are your choices…
- Split your available time evenly between projects.
- Subtract time from project #1 and dedicate more time to project #2.
- Put the same amount of time into project #1, and allocate additional time for project #2.
Its very likely that something is going to have to give. You need to make sure that you’re happy with whatever is left holding the short straw.
Don’t just know how to prepare: Be prepared.
There is a strong temptation to just dive headlong into a new project. You have a lot of enthusiasm and energy driving you. Your mind is overflowing with ideas and you just want to get blogging. It’s all go, go, go. But the traffic light is red.
It takes a lot of discipline to slow down at this point, but it’s worth doing. Before your blog is live, make sure you’re prepared. Make sure everything is fully functional and that you have a number of reserve posts up your sleeve, not just a notebook full of ideas, because no matter how organised you are, there will be a teething period while you adjust to the demands of your new schedule. And, as always, life happens. It will be easier to get through if you’ve already taken that into account.
Give yourself a break.
This is probably the hardest part of discipline for me: Having reasonable expectations rather than wanting to get it all perfect immediately. With the inevitable faltering step, those high ideals make it harder to keep going. If you have standards that you fail to meet at first, remember that the world won’t collapse because of it. Take some of the pressure off and you will get to where you want to be. In fact, you’ll get there faster. Stress is counter-productive.
Like juggling, polyblogging requires practice. Like juggling, you need your feet planted firmly on the ground. Like juggling, you need to relax to find your rhythm.
And you have to let go in order to catch the ball.
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